Recurring revenue, no hardware
No equipment on site, no agent to install, no support for a server down at 3 AM. You sell the service, Sentinela does the work.
For agencies and MSPs
Monthly recurring revenue for your clients — without building a platform.
Monitor and audit all your clients’ sites in a single account. White-label PDF with your brand, status page with no Sentinela branding, separate workspaces per client. Charge a monthly fee, deliver a dated PDF, show A–F grade progress in every report.
R$ 349/month · 500 monitors · multi-client · 1:1 onboarding · chat support 2 business hours
Why agencies choose it
Five reasons that pay for themselves.
A PDF for the client to sign
Each audit generates a dated PDF with an A–F grade, evidence and recommendations. White-label on Agency+ plans — your brand’s logo and color. Concrete material to deliver and bill.
Risk in money + TPRM on Agency
Present risk in <strong>money per year</strong> (ALE from real Uptime data, <a href="/blog/como-calculamos-risco-financeiro-em-reais" class="underline">see the formula</a>) and manage your client’s vendor risk (<strong>TPRM</strong>, A–F rating: external posture + questionnaire). A boardroom conversation, not a technical checklist.
Visible progress month over month
History shows the grade D → C → B → A. The diff between audits proves your work closed findings — and now MTTR/SLA per asset measure your team’s efficiency. A concrete argument at renewal time.
Multi-client on the same plan
The Agency plan covers up to 500 monitors. At an average of 3 monitors per client, that’s ~160 clients in the same account. Margin grows almost linearly.
The math, back of the napkin
How much is left per month.
Scenarios assuming you charge R$ 199/month per client (average for the recurring uptime + audit package). Adjust to your agency’s reality — the margin keeps the same proportion.
Starting out
5 clients
Revenue (5 × R$ 199)
R$ 995
Sentinela cost
− R$ 349
Margin
R$ 646/month
65% of revenue · Agency · R$ 349
★ Sweet spot
Growing
15 clients
Revenue (15 × R$ 199)
R$ 2.985
Sentinela cost
− R$ 349
Margin
R$ 2.636/month
88% of revenue · Agency · R$ 349
Scale
50 clients
Revenue (50 × R$ 199)
R$ 9.950
Sentinela cost
− R$ 349
Margin
R$ 9.601/month
96% of revenue · Agency · R$ 349
The Agency plan covers up to 500 monitors. At 3 monitors per client (site, API, panel), that fits ~160 clients on the same plan. Beyond that, we talk Enterprise with a volume discount.
White-label
Your brand — not ours.
The client sees your logo, your domain, your footer. Sentinela is the machinery they don’t need to know exists.
Audit PDF
Cover, header and footer with the agency’s logo and color. Technical text signed by your brand.
Public status page
No Sentinela branding. Custom domain (status.client.com) with automatic SSL.
Notification emails
Sender from your brand (via configured SMTP), customizable Blade template on Enterprise.
End-client invite
The client gets read-only access to their panel — sees uptime, audits, status page. You stay in control.
Multi-client
One dashboard, guaranteed isolation.
Each client becomes a separate workspace. Monitors, audits, status pages and notification channels are isolated in the query — there’s no way to leak client A’s data to client B.
- · Quick filtering by client on the dashboard
- · Tag and search by client on every screen
- · End-client invite only sees their workspace
- · Internal audit trail records who touched what
Agency dashboard
João’s Shop
3 mon.
A
up
Dr. Ana’s Clinic
2 mon.
B
up
ModaPlus E-commerce
5 mon.
B
down
XYZ Corporate Site
2 mon.
C
up
BR Logistics API
4 mon.
A
up
Onboarding
A new client live in 5 minutes.
01
Add the domain
Create the workspace, register the main monitors (site, API, panel) and authorize the domain audit.
02
Configure status page & channels
Create a public status page (with the client’s domain, optional), point to the notification channel that fits (their email, the team’s Slack, PagerDuty).
03
Run the first audit
Download the white-label PDF, schedule a meeting with the client, present the initial grade. Agree on a remediation timeline. Automatic weekly recurrence from there.
Use cases
Three ways to monetize.
Digital agency
Premium evolutionary maintenance
You already charge a monthly fee to keep the SMB’s WordPress updated. Add Sentinela as a differentiator: a monthly uptime + security report in your brand’s PDF. Justifies an upsell of R$ 100-300/month per client.
Security consultant
Recurring audit between engagements
A pentest is expensive, takes weeks, the client doesn’t do it all the time. Between two pentests, you sell continuous auditing via Sentinela — watch for regression, close obvious findings, keep the client close. A recurring ticket instead of a one-off project.
IT MSP
External layer of the management bundle
You already handle the server, AD, backup. What’s missing is the "outside view": uptime and security posture that nobody on the client’s internal team is watching. Sentinela becomes one more item in your bundle with no hardware cost.
Which plan
Business or Agency?
Short answer: if the agency’s name has to appear on the PDF and the status page, it’s Agency. Otherwise, Business does the job.
| Business · R$ 149 | Agency · R$ 349 | |
|---|---|---|
| Monitors | 200 | 500 |
| Users per account | 5 | unlimited |
| Multi-client workspaces | — | ✓ |
| White-label PDF | — (add-on R$ 49/month) | ✓ included |
| White-label status page | — | ✓ |
| Read-only invite for end client | — | ✓ |
| 1:1 onboarding | — | ✓ |
| History | 1 year | 2 years |
| Support | priority (4 business hours) | priority + chat (2 business hours) |
FAQ — agencies
Common questions.
How does multi-client work?
Each client is a separate workspace inside your account. You see them all on the agency dashboard. The end client only sees theirs (if you invite them). Isolation is guaranteed in the query — even a bug on our side doesn’t leak data between clients.
How much should I charge my clients?
Depends on your market. We see agencies charging R$ 99-499/month per client. R$ 199 is the average for an SMB with 2-5 monitors + monthly audit + status page. If you already charge for "maintenance", this is a natural addition.
Can I pass the cost straight to the client?
You can, but you lose the margin. Most agencies charge their own price (R$ 199/month) and Sentinela becomes an operational cost. The client doesn’t even know what you pay — they pay for the delivery they get.
A client leaves — do I delete everything?
No. You archive the workspace and the data stays available for 30 days in case they come back. After that, definitive deletion per LGPD. The work history stays accessible to you until deletion.
What if I exceed 500 monitors?
From 10 active high-volume clients, we talk Enterprise with a volume discount. More flexible configuration, contractual SLA, payment via annual invoice.
Can white-label be partial?
Yes. You choose whether the PDF carries your brand, whether the status page has its own domain, whether emails go through the agency’s SMTP. Each item is independent.
Can I resell to other agencies?
Not directly — the model is you using it for your end clients. If you want to sell Sentinela as a product to other agencies, that’s a separate commercial partnership. Email us and we’ll talk.
Ready to scale?
Let’s build your plan.
Tell us how many clients you have today, your billing model and what needs to be white-label. We get back with a proposal the same day.